If it's Baidu in China, it's Mixi in Japan. The site has developed into a top social outlet for Japanese young people since its creation in 2004.
A Japanese version of MySpace was also launched in 2006 in a joint venture with Internet conglomerate Softbank Corp aimed at winning over some of Mixi's business in the Internet-savvy country. However, Mixi has continued to grow. It says it currently has 13.3 million members, up from 8.01 million a year ago.
Mixi's share price nearly doubled within a day of being listed in September 2006. Japan's popular online social networking site recently announced its plans to expand into China.
The Tokyo-based company was founded in 1997 as an operator of a job search service, started Mixi.jp in 2004 and listed its shares in 2006.
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